New Business

Today is another exciting day. It has taken forever to get here, but here we are!

My new partner and I sit today to discuss our new business. The thing about our business is that we have a very different mindset. We intend to do what we can to create a business that has real values. Some of them go without saying like ethics (driven from deep Christian values), honesty, integrity, and fairness.

Others will be things that many companies out there talk about but never nail down. One of my previous employers used to talk about people all the time and yet this was just talk. Our challenge is to make sure that staff feel really valued and that their work adds a significant dimension to their lives. Integrating family life and time is something that we both feel strongly about. Another challenge is to incorporate our social aims and desires into the workplace, i.e. giving back to our communities and putting charity into action.

Real business has scant regard for this stuff. They are all optional extras! I believe there must be a way to build a sustainable business that really cares for its people and those less fortunate whilst turning a profit. That my dear friends is of course the key. If you want massive profits, there is no way that one can afford to focus on real values.


There is an old adage, ‘if you are not in business for profit or pleasure, get out!’ Our choice is to make our profit through adding incredible value to the lives of all of those that will be associated with this organisation. Perhaps it is time that profit was more than just cold hard cash.

Time will tell if we can make it work...